Dane County Farmers' Market in Downtown Madison

Set on Madison’s iconic Capitol Square, the Dane County Farmers’ Market is more than a weekend tradition. It is a defining downtown experience and a true reflection of the city’s local spirit. As the largest producer-only farmers’ market in the country, it brings together regional farmers, growers, and artisans, each offering the season’s freshest produce, flowers, cheeses, and baked goods. Every stand feels rooted in place, creating a vibrant connection between community and craft that unfolds with every step around the Square.

Arriving early, the morning begins with a sense of quiet anticipation. The Capitol stands at the center, framed by vendors setting up their displays, the scent of fresh bread and roasted coffee drifting through the air. As the market comes to life, the rhythm builds. Conversations between neighbors, the soft strum of live music, and the steady movement of visitors create an atmosphere that feels both lively and familiar. It is a place where you can pause, sample, and connect, whether you are discovering something new or returning to a favorite stand. Each interaction carries a sense of pride, a reflection of the people and stories behind every product.

As the morning continues, the Square fills with color and texture. Bundles of flowers add brightness to every corner, while tables of fresh produce reflect the richness of the region. Bakers arrange pastries still warm from the oven, and cheesemakers share selections that highlight Wisconsin’s heritage. There is a natural flow to the experience, inviting you to wander without urgency and take in each detail at your own pace.

Each season brings its own character to the market. Spring introduces vibrant blooms and early harvests, while summer fills the Square with color and abundance. In the fall, rich tones and hearty offerings reflect the changing landscape, creating a sense of warmth that carries through every interaction. No matter the time of year, the experience remains distinctly Madison, shaped by local hands and a shared appreciation for quality and tradition.

Located on Capitol Square, Best Western Premier Park Hotel places you at the center of this storied experience. Step outside and immerse yourself in the market at your own pace, moving from one stand to the next as the morning unfolds. Gather fresh ingredients, enjoy a warm pastry, or simply take in the views of the Capitol rising above it all. When you are ready, return to the comfort of the hotel, where the energy of the Square gives way to a more relaxed pace.

From there, your day continues with ease. Settle into a quiet moment in your guest room, or head back out to explore downtown Madison’s boutiques, restaurants, and lakeside paths. Whether you are beginning your morning with the market or carrying its spirit into the rest of your day, each moment feels connected, comfortable, and distinctly Madison.

At Best Western Premier Park Hotel, every stay offers a connection to Madison’s most meaningful traditions. The Dane County Farmers’ Market is just one of many moments waiting outside your door, each one inviting you to experience the city in a way that feels personal, memorable, and distinctly local.

Graduation weekend at the University of Wisconsin-Madison is one of the city’s most meaningful traditions. Families gather, campus energy fills the streets, and every corner of downtown Madison feels alive with celebration. At Best Western Premier Park Hotel, we are proud to welcome graduates, parents, friends, and alumni to the heart of it all.

As Madison’s only hotel on Capitol Square, our storied address places guests moments from the University of Wisconsin campus, State Street, the Wisconsin State Capitol, and many of the city’s most memorable experiences. Whether you are visiting for commencement ceremonies, a celebratory weekend, or a long-awaited family gathering, your stay becomes part of the occasion itself.

A Front-Row Seat to Graduation Weekend

Graduation from the University of Wisconsin-Madison represents years of dedication, growth, and achievement. It is a milestone worth celebrating in a setting that feels both special and connected to the spirit of the city.

From our doors on Capitol Square, guests can easily reach campus ceremonies, stroll along State Street, and take in Madison’s lakeside beauty between events. The atmosphere throughout downtown is vibrant and welcoming, filled with proud families, Badger spirit, and the excitement of new beginnings.

Many guests make a tradition of capturing photos by the Capitol, exploring local boutiques, or walking the scenic paths near Lakes Mendota and Monona. Staying downtown allows you to experience Madison beyond the ceremony itself while remaining close to everything that matters most throughout the weekend.

Discover One of the Best Hotels Near University of Wisconsin-Madison

When searching for hotels near the University of Wisconsin-Madison, location and comfort matter. Best Western Premier Park Hotel offers both, along with a distinctly Madison experience rooted in history, hospitality, and convenience.

Our guest rooms blend timeless character with contemporary comfort, creating a restful retreat after a full day of celebrations. Guests enjoy thoughtful amenities including complimentary Wi-Fi, in-room coffee and tea service, valet parking, an indoor pool, fitness center, and complimentary airport shuttle service.

With Capitol views, walkable access to downtown attractions, and a location just minutes from Camp Randall Stadium, the Kohl Center, and the University of Wisconsin campus, our hotel allows families to stay connected to the excitement of graduation weekend without the stress of navigating traffic or parking throughout the city.

Celebrate Over Dinner at The Post Restaurant & Bar

No graduation celebration is complete without gathering around the table together. Located inside Best Western Premier Park Hotel, The Post Restaurant & Bar offers a warm and lively setting inspired by the timeless spirit of a classic Wisconsin supper club.

Guests can begin the morning with breakfast before heading to UW-Madison commencement ceremonies, return for cocktails and happy hour after campus events, or settle in for a celebratory dinner with family and friends. The menu highlights approachable American favorites alongside locally inspired flavors, creating an inviting dining experience that feels distinctly Madison.

Whether you are raising a toast to your graduate or simply savoring time together after a busy day, The Post offers a comfortable and memorable place to celebrate.

Experience Madison Beyond Campus

Graduation weekend often becomes more than a single event. Families turn the occasion into a full Madison getaway, exploring everything the city has to offer while reconnecting with loved ones.

From our Capitol Square location, guests are within walking distance of:

State Street shopping and dining

The Overture Center for the Arts

Monona Terrace Community and Convention Center

Downtown museums and entertainment venues

The Dane County Farmers’ Market

Lakeside trails and parks

Madison’s blend of civic pride, local culture, and scenic beauty creates an unforgettable backdrop for such an important milestone.

Plan Your Graduation Stay Early

Graduation weekends are among the busiest times of year in Madison, and accommodations near UW-Madison fill quickly. Booking early ensures the best availability for families and guests traveling to celebrate together.

At Best Western Premier Park Hotel, we are honored to be part of these once-in-a-lifetime moments. For generations, guests have gathered here to celebrate achievements, reconnect with family, and experience the heart of Madison from an iconic Capitol Square address.

We look forward to welcoming you for a graduation weekend filled with memorable moments, meaningful celebrations, and genuine Madison hospitality.

There is nothing quite like the energy of international soccer. The world's biggest game brings together passionate fans, unforgettable moments, and the kind of atmosphere that turns every match into an event. This summer, Best Western Premier Park Hotel invites locals and visitors alike to gather at The Post Restaurant & Bar for every exciting kickoff.

The Perfect Setting for Soccer Fans

Located on Madison's iconic Capitol Square, The Post offers the perfect setting to experience the excitement of global soccer while enjoying great food, cold drinks, and a lively downtown atmosphere. The vibrant energy of soccer matches fills the air, creating an inviting space for everyone, whether they are die-hard fans or casual viewers.

The Post Restaurant & Bar is designed for comfort and enjoyment. The ambiance is warm, welcoming, and filled with the spirit of competition. Large screens broadcast every goal and save, ensuring that you won't miss a moment of the action. You can feel the excitement as fans cheer for their teams, creating an electric atmosphere that enhances the experience.

Game Day Specials That Delight

Whether you’re cheering for your favorite team, meeting friends after work, or simply looking for a place to soak in the excitement, The Post is serving up special savings throughout every match. Game Day Specials are designed with fans in mind.

• Taps & Apps During Every Game: 15% off all tap beers and 15% off appetizers. Enjoy a mix of classic game-day favorites and Wisconsin-inspired flavors while watching the action unfold.
• Draft Beers Galore: A curated selection of draft beers ensures everyone finds something they love.
• Shareable Appetizers: Perfect for groups, the menu offers a variety of bite-sized snacks to keep everyone fueled.
• Comfortable Seating: Relax in plush seating while enjoying the match with friends.
• Exciting Atmosphere: The lively crowd enhances every game, making it an unforgettable experience.

From the opening whistle to the final minutes, guests can enjoy all that The Post has to offer. It’s not just a meal; it’s a celebration of the sport, the camaraderie, and the joy of being part of something bigger.

A Premier Place to Watch Soccer in Madison

As Madison's only hotel on Capitol Square, Best Western Premier Park Hotel places guests in the center of the city's dining, entertainment, and cultural scene. This location offers convenience and accessibility, making it easy for fans to experience all that Madison has to offer before and after the match.

The Post Restaurant & Bar creates a welcoming atmosphere where fans can gather, celebrate, and enjoy every moment of the competition. The approachable menu and extensive beverage offerings make it an ideal destination for soccer enthusiasts and casual fans alike. Pair your favorite draft beer with shareable appetizers and settle in for an afternoon or evening of international competition.

Make the Most of Your Game Day Experience

Before kickoff, there are plenty of activities to enjoy around Capitol Square. Take a stroll through local shops along State Street or enjoy the scenic views of Madison's lakes. These options enhance the overall experience, making game day feel like a special occasion.

After the match, continue the conversation over dinner and drinks at The Post. The energy is infectious, and the discussions about the game can last long into the evening. It’s a perfect way to unwind and celebrate the day.

For guests visiting from out of town, Best Western Premier Park Hotel offers comfortable accommodations. With walkable access to downtown attractions and genuine Madison hospitality, it’s easy to turn game day into a memorable getaway. The hotel ensures that all guests feel valued and well taken care of during their stay.

Join Us for Every Match

The world's biggest game deserves a memorable setting. Gather your fellow fans, claim your seat, and enjoy every goal, save, and celebration at The Post Restaurant & Bar. The excitement of international soccer is waiting for you at Park Hotel Madison.

With every match, The Post brings together the community. Friends and family can connect over shared passions while indulging in delicious food and drinks. It’s an experience that goes beyond just the game; it’s about creating lasting memories.

Enjoy the Unique Offerings of Park Hotel Madison

Best Western Premier Park Hotel is more than just a place to stay. It’s a hub for those who love soccer and want the best experience during their time in Madison. Here’s a quick look at what makes the hotel special:

• Central Location: Enjoy easy access to the Capitol Square and surrounding attractions.
• Comfortable Rooms: Relax in well-appointed rooms designed for comfort and convenience.
• Dining Options: Indulge in fantastic food and drinks at The Post.
• Event Hosting: Perfect for gatherings, corporate events, or special celebrations.
• Local Insights: The friendly staff is ready to share recommendations for local activities, ensuring a well-rounded visit.

Whether you’re coming for soccer, a business trip, or a leisurely getaway, Park Hotel Madison is the ideal choice. The combination of hospitality, location, and vibrant atmosphere makes it a standout destination in the heart of Madison.

Gather your fellow fans and prepare to enjoy the world's biggest game in a setting that celebrates the spirit of soccer. We look forward to welcoming you to Capitol Square all tournament long for great soccer, great food, and great company.