Discover Madison Beyond the Guidebook
From Best Western Premier Park Hotel, the best of Madison begins the moment you step outside. Walk to the Wisconsin State Capitol, browse the country’s largest producers-only farmers’ market, or take in a show at the Overture Center—all just steps from the lobby. Spend the day exploring State Street’s shops and cafes, strolling lakeside trails, or diving into local history and art at nearby museums. Visit the University of Wisconsin–Madison campus, cheer on the Badgers at Camp Randall, or discover the city’s neighborhoods like Monroe Street and Willy Street, each with their own local flavor.
- Within Walking Distance
- Wisconsin State Capitol
- Dane County Farmers’ Market
- Concerts on the Square
- Art Fair on the Square
- Taste of the Square
- State Street
- Overture Center for the Arts
- Madison Museum of Contemporary Art (MMoCA)
- Madison Children’s Museum
- UW–Madison Campus
- Memorial Union Terrace
- Monona Terrace Convention Center
- Lake Monona and Lake Mendota Access
- Capitol Square Restaurants & Bars
- Local Breweries & Coffee Shops
- Seasonal Events & Festivals
- Nearby Attractions
- Henry Vilas Zoo
- Olbrich Botanical Gardens
- UW Arboretum
- Camp Randall Stadium
- Kohl Center
- Vilas Park and Beach
- Lake Wingra
- University of Wisconsin Geology Museum
- Alliant Energy Center
- Goodman Pool
- Madison Mallards at Warner Park
- Hilldale Shopping Center
- The Barrymore Theatre
- Garver Feed Mill
- East Washington Corridor (breweries, music venues, dining)
- UW–Madison Arboretum Trails
- Elver Park (winter sports & disc golf)
- Yahara River Trail System
- Tenney Park & Beach
- Odana Hills Golf Course
- Nearby Dining & Shopping
Dining
- The Old Fashioned
- Graze
- Heritage Tavern
- Lucille
- L’Etoile
- RED
- Merchant
- Everly
- Tipsy Cow
- Ian’s Pizza
- Mint Mark
- Marigold Kitchen
- The Coopers Tavern
- Bar Corallini
- Sardine
- Tornado Steak House
Shopping
- State Street boutiques and gift shops
- Fromagination (artisan cheese and gourmet gifts)
- Little Luxuries
- Anthology
- University Book Store
- James Madison Market
- Capitol Centre Market
- Hilldale Shopping Center (a short drive)
- Monroe Street shops (home décor, vintage, specialty)
- Williamson Street shops (eclectic, local, and indie)
Henry Vilas Zoo
Looking for a fun, free outing during your stay? Henry Vilas Zoo is a local gem just a short drive or rideshare from the hotel. Open year-round with no admission fee, this beloved city zoo offers a walkable mix of wildlife exhibits, interactive play areas, and seasonal attractions perfect for families, couples, and curious travelers of all ages.
Olbrich Botanical Gardens
Step into one of Madison’s most beautiful spaces with a visit to Olbrich Botanical Gardens. Located less than 15 minutes from the hotel, this award-winning destination features 16 acres of stunning outdoor gardens, including a Thai pavilion, rose garden, and native prairie landscapes—all free to explore.
Memorial Union Terrace
No visit to Madison is complete without time spent at the Memorial Union Terrace. Just a short walk from the hotel along State Street and the UW–Madison campus, this lakefront gathering spot is a local favorite for sunsets, live music, and those iconic sunburst chairs
Dane County Farmers’ Market
Wake up to one of Madison’s most iconic experiences—the Dane County Farmers’ Market, held Saturdays around Capitol Square. As a guest of Best Western Premier Park Hotel, you’re already at the heart of it. Just step outside and join the locals browsing fresh produce, flowers, baked goods, cheeses, and handmade treats from Wisconsin’s top growers and makers.
Concerts On The Square
Few Madison traditions feel more local—or more magical—than Concerts on the Square. Held just steps from our front door on Capitol Lawn, this summer series by the Wisconsin Chamber Orchestra brings live classical and contemporary performances to the heart of downtown.
Art Fair On The Square
Each summer, Art Fair on the Square transforms Capitol Square into an open-air gallery—and as a guest at Best Western Premier Park Hotel, you're right in the center of it all. With over 400 artists from across the country showcasing everything from fine art to handmade goods, this two-day event is one of Madison’s most beloved celebrations of creativity.
Taste Of Madison
Each September, Taste of the Square brings Madison’s top restaurants, drink makers, and food vendors together for one flavorful night—right outside our front door. As a guest of Best Western Premier Park Hotel, you're steps from the action. Enjoy small plates, local wines, and live music, then return to your room just moments away. It’s downtown flavor and convenience, all in one iconic Madison experience.
IRONMAN Wisconsin
Whether you're competing, supporting, or soaking in the energy, IRONMAN Wisconsin is one of Madison’s most iconic athletic events—and Best Western Premier Park Hotel places you right in the middle of it all. Located on Capitol Square, our hotel offers unbeatable access to the finish line, spectator hotspots, and post-race celebrations. Enjoy a restful stay with early-morning coffee, in-room dining, and amenities that help you recover or rally in comfort.
Downtown Madison eBike Tour
Explore the city in the most fun and flexible way with a Downtown Madison eBike Tour. Just a short walk or ride from Best Western Premier Park Hotel, these guided experiences take you through Capitol Square, UW–Madison campus, lakefront paths, and iconic neighborhoods—all with ease on an electric bike. Perfect for first-time visitors or curious locals, it’s a great way to cover more ground while getting a true feel for Madison’s energy, history, and charm.